Vermonter.com

Associated Press - June 2, 2007 10:55 AM ET BURLINGTON, Vt. (AP)

- Burlington — Searching for a slogan. That might have to do until someone comes up with a more catchy phrase for the Vermont city.

A Lexington, Massachusetts, consultant was brought in — for $35,000 — to help Burlington come up with a brand identity. In its 11-page report, the firm takes a slap at New Hampshire, saying Vermont without Burlington is like, well, New Hampshire. It calls the Granite State a nice-looking, but rather drab state with little to do.

The report prepared for the Lake Champlain Regional Chamber of Commerce found that Burlington is quirky, hip, friendly, inclusive, optimistic, creative, lively, surprisingly diverse, but never staid.
Comments from the Burlington Free Press website:

Posted: Sat Jun 02, 2007 5:37 am
There are many who sooner would have Burlington change it’s location to New York rather than it’s “name” . This is nothing more than the aging hippies wanting to impart their crap on us natives again. Of course, “Queen City” does carry it’s own connotation in some people’s minds…..

Posted: Sat Jun 02, 2007 6:29 am
WEIRD CITY might be one slogan to use as I was there on Church Street just yesterday and couldn’t believe the human sights…purple hair, panhandlers all over, dirty looking people hanging out and then the few shoppers who looked like what I remember in the past. The queen city is what it was called years ago and I would like to know who this queen was…there must be a story.

Posted: Sat Jun 02, 2007 8:05 am
Burlington Vermont: “Our leaders spend $35,000 dollars to find us a slogan. And you think George Bush is dumb.”